Entrepreneurship opportunities in degraded neighbourhoods: search and analysis

In the HERE project, the most important priority is the Social Inclusion. Social inclusion is, in fact, the core of the project: to include in society the people of groups at risk of social marginalization through:

1) employment and in this particular case,

2) self-employment or entrepreneurship.

An innovative model of incubation of social enterprises will be implemented, based on training neighbors at risk of exclusion from degraded neighborhoods in order to let them to create their own companies that will address the needs of their same neighborhoods. In this way, we will be including, or rather will be including themselves, through the community support of the neighborhood, creating a social and productive fabric based on the community itself and its needs. And all this work supported by the business world, since it will be professionals from the business world who will give the training and mentoring to these people, since it is the business world that knows how to generate business, the one that knows how to generate productive fabric economically sustainable. In this way, through the participation of professionals from the business world we will achieve a second objective in the project, raising awareness of high-level professionals of the world with problems of people in situations much more difficult than the they come into direct contact with them by performing weekly mentoring tasks. Besides, aligned with other priorities the project pursues the training objectives of low-skilled adults in the subjects necessary to acquire entrepreneurship skills, such as business strategy, marketing, finance, among others. The formations will be adapted to the needs and limitations of these profiles and their circumstances. Generating an innovative training curriculum by involved people at risk of exclusion and companies in its application. The training process will also be of high quality, since it will not be merely theoretical, but in addition to the whole theoretical part will apply eminently practical entrepreneurship methodologies, such as Lean Startup and Design Thinking; agile methodologies that would force neighbors at risk of exclusion to perform fieldwork by validating the hypotheses that were raised in mentoring sessions. Having to validate them with potential customers on the street, through interviews, surveys, etc… In this way students will have a theoretical and practical content of how to develop and validate new products, companies, etc…

The analyzes presented by Job’In as part of the HERE project are exclusively intended to be of qualitative nature and in no way quantitative.

The analyzes were carried out by field experts with sociology and they didn’t participate in the creation of the questionnaire. Their analyzes were based upon the answers received from the stakeholders but also upon research into the socio-economic context of the regions.